The Paris Hilton
Paris Hilton
Which one?
Well, depending on your age it’s” The Paris Hilton” or “Paris Hilton”.
Come on, admit it. Each time you think Hilton, the thought of “Paris Hilton” comes to mind.
How terrible for an international brand.
The Hilton group has 514 hotels world wide, with a total of 176,257 rooms.
Paris Hilton has however much rooms there are in her house in LA.
The Hilton group served 15,000,128 chocolate chip cookies last year.
Paris does not like chocolate chip cookies.
The Hilton group served 602,672 candlelit dinners last year.
Paris is known to blow candles out.
The Hilton group made 4,369,050 wake-up calls last year.
Paris wakes up when she wants. Sometimes.
The Hilton group made $527 million in profit last year.
According to Forbes magazine Paris Hilton made approximately $7 million in 2007.
Do an internet search for “Hilton” and more than half of the primary results are for “Paris Hilton”. Her brand is starting to cast shadows on the Hilton hotel group brand.
How, can a 27 year old celebutante, become such an important brand name?
And what’s next?
You already know!
It’s Paris’s own hotel chain.
Think “The Paris Hilton Hotel Group”.
Think pink.
Think punk chic.
Think doggie beds in the rooms.
Think hot!
Articles - J Kayalar 28/03/08
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